Salesflow is a fast-growing SaaS company that provides innovative sales engagement solutions to B2B sales teams and agencies. Our main product is LinkedIn automation for outbound outreach and prospecting.
We are seeking a talented and experienced Content Marketing Manager to join our team and help us drive our content strategy forward. As a Content Marketing Manager, you will create and distribute high-quality content that drives engagement, builds brand awareness, and generates leads.
Responsibilities:
Develop and execute a content marketing strategy that aligns with Salesflow’s overall marketing goals and objectives.
Create engaging and informative content such as blog posts, white papers, guides, e-books, case studies, infographics, videos, and social media posts that resonate with our target audience.
Collaborate with the marketing, product, customer success and sales teams to create content supporting the buyer’s journey.
Conduct keyword research, analyse website traffic and social media metrics, and adjust content accordingly to improve engagement and lead generation.
Utilize SEO best practices to optimize all content for search engines and improve our website’s visibility.
Manage the Salesflow blog, including writing, editing, and publishing content on a regular basis.
Assist the Growth marketing manager in producing the content for the Salesflow community.
Develop and manage an editorial calendar that ensures a steady stream of content is produced and published.
Assist the Growth marketing manager with promoting content through various channels, including email, social media, and other digital marketing channels.
Collaborate with external partners and influencers to create content that reaches a wider audience.
Monitor and report on content performance, and use data to improve our content marketing strategy continually.
Lead, develop and support our online community through shared content and engagement strategies
Requirements:
3+ years of experience in content marketing, preferably in a B2B SaaS environment or know-how of the Sales sphere.
Strong writing and editing skills, with the ability to write for different mediums and audiences.
Understanding of SEO best practices and experience optimizing content for search engines.
Experience with content management systems, preferably WordPress, and social media platforms.
Knowledge of Google Analytics and/or Mixpanel.
Ability to work independently and manage multiple projects simultaneously.
Strong collaboration and communication skills.
Worked, developed and grew communities in the past
Experience in the distribution of content, guest posting, PR, influencers and similar
